Our client
is seeking to recruit a highly, analytical yet creative online marketing expert who can lead, execute, and continually optimize online
marketing efforts to create a sales pipeline overflowing with qualified leads.

Define both content and programs strategy that delivers great results across
paid and organic search, banner ads, email campaigns, web content syndication,
webinars, blogs, and social media.

Marketing Responsibilities


Set overall online marketing objectives and manage resource
allocation strategy
Drive and increase search engine traffic by developing and
implementing SEO and SEM strategies.
Manage online advertising campaigns that meet awareness, lead
generation and ROI objectives.
Execute email campaigns across channels that drive effective direct
response-based customer acquisition.
Create strategy, manage content development, and improve
effectiveness of the website.
Manage the development of emerging channels, including social
media, mobile , etc..
Own and manage our marketing automation strategy and implementation


Bus/Dev Responsibilities


Identify, investigate and evaluate new revenue-generating business
opportunities
Lead the technology scouting function including mid and long term
technology (i.e., investigation and deployment of technology) that would
be relevant to registry/registrar business or related sectors of interest.
Build partnerships and joint venture opportunities for the firm.
Interact with team members to efficiently manage and deploy the
firm's business development.
Plan and manage licensing and localization activities that will
establish and expand international markets.
Orchestrate the business process among affiliated companies.
Build and enhance high-level relationships, both internally and
externally.


Marketing Skills:


exceptional analytical skills,
a constant desire to question assumptions and test/learn, precision
desire to forge new territory in online marketing leadership that
will help develop company image as a trusted brand that will be used by
hundreds of thousands companies across the globe.
Independent, someone who enjoys a fast pace and constant challenge,
someone who fundamentally enjoys and stays on top of the fast moving and
evolving online marketing industry will be a perfect fit.
Strong communication skills, a comfort with being hands on with
various systems, and passion for the internet and e-commerce is a must.
Experience building online programs that deliver qualified IT
buyers is preferred.


Bus Dev Skills


Several years’ track record in business development, especially
with ICT.
Must be self-motivated with the ability to set, monitor, and
accomplish goals.
Ability to work effectively and efficiently in a team-environment.
Willingness to travel approximately 30% of the time, includes
internationally.
Background experience in Marketing, corporate/business unit
strategy, Procurement & Operations, technology, related law,
intellectual property, and negotiations


Qualification


Bachelor to Master’s degree or equivalent combination of
education/experience.
In exchange for your online marketing prowess, you will be rewarded
with strategic leadership opportunities, ownership of our online marketing
strategy, exciting new projects and equity in a company that is on the
precipice of changing the game in the branding & registry business.

Interested
candidates should send their updated CV to careers@kcr-hr.com on or before 21st
September, 2011.

NB: Only shortlisted
candidates will be contacted.


You can now click on this link http://www.kenyanvacancies.com to visit our sister website for more vacancies.